TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Namakumari, S.
TI  - Marketing management: planning, implementation & control, global perspective indian context
SN  - 333937198
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Macmillan
KW  - Technology
KW  - Management, Marketing Management
ER  -