TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9788120310773
U1  - 658.8 
PY  - 1996///
CY  - New Delhi
PB  - Prentice-Hall Of India Private Limited
KW  - Technology
KW  - Management, Marketing
ER  -