TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global marketing management
SN  - 9788120309593
U1  - 658.8 
PY  - 1995///
CY  - New Delhi
PB  - Prentice Hall of India Pvt. Ltd.
KW  - Technology
KW  - Management, Global, Marketing
ER  -