TY  - BOOK
AU  - Jones, John Philip
TI  - What's ina brand?: bulding brand equity through advertising
SN  - 9780074632017
U1  - 659.1 
PY  - 1998///
CY  - New Delhi
PB  - Tata McGraw-Hill Education Pvt. Ltd
KW  - Technology
KW  - Management
ER  -