TY  - BOOK
AU  - Mccarthy, Daniel J.
AU  - Curran, Joseph R.
AU  - Minichiello, Robert J.
TI  - Business policy and strategy: concepts and readings
SN  - 8185386498
U1  - 658.401 
PY  - 2002///
CY  - New Delhi
PB  - A.I.T.B.S. Publishers
KW  - Technology
KW  - Management, Strategic planning, Organization
ER  -