TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9780070581944
U1  - 659.1 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw Hill Higher Education
KW  - Technology
KW  - Management, Advertising, Sales promotion, Brand name products
ER  -