TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic brand management: building, measuring, and managing brand equity
SN  - 9788129702548
U1  - 658.8 
PY  - 2003///
CY  - Delhi
PB  - Pearson Education
KW  - Technology
KW  - Management, Brand name products
ER  -