TY  - BOOK
AU  - Cateora, Philip R.
AU  - Graham, John L.
TI  - International marketing
SN  - 9780070598799
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing company limited
KW  - Technology
KW  - Management, Export marketing, International business enterprises
ER  -