TY  - BOOK
AU  - Thompson, A.
AU  - Gamble, John E.
AU  - Strickland, A. J.
TI  - Crafting and executing strategy: the quest for compettive advantage concepts and cases
SN  - 9781259004766
U1  - 658.401 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Education
KW  - Technology
KW  - Strategic planning, Business planning
ER  -