TY  - BOOK
AU  - Shah, Kruti
AU  - D'Souza, Alan
TI  - Advertising and promotions: an imc perspective
SN  - 9780070080317
U1  - 659.1 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
KW  - Technology
KW  - Management, Adervertising, Public relations
ER  -