TY  - BOOK
AU  - Aaker, David A.
AU  - Day, George S.
AU  - Kumar, V.
TI  - Marketing research
SN  - 9788126517916
U1  - 658.83 
PY  - 2007///
CY  - New Delhi
PB  - Wiley
KW  - Technology
KW  - Management, Marketing, Research
ER  -