TY  - BOOK
AU  - Cateora, Philip
AU  - Graham, John
AU  - Salwan, Prashant
TI  - International marketing
SN  - 9780070666993
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill Education
KW  - Technology
KW  - Export marketing, International business enterprises
ER  -