TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
AU  - Chatterjee, Jayanta
TI  - Services marketing: people, technology, strategy
SN  - 9788131725979
U1  - 658.8 
PY  - 2010///
CY  - South Asia
PB  - Pearson Education in South Asia
KW  - Technology
KW  - Management, Service industries Marketing, Marketing Management
ER  -