TY  - BOOK
AU  - Kumar, S Ramesh
TI  - Managing indian brands: marketing concepts and strategies
SN  - 9788125913085
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Vikas Publishing House Private Limited
KW  - Technology
KW  - Management, Marketing, Product management, India
ER  -