TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Namakumari, S.
TI  - Marketing management: global perspective indian context
SN  - 9780230637290
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Macmillan Publishers India Limited
KW  - Technology
KW  - Management, Marketing Management, India
ER  -