TY  - BOOK
AU  - Venugopal, Vasanti
AU  - Raghu V. N.
TI  - Services marketing
SN  - 9789350244173
U1  - 658.8 
PY  - 2010///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Technology
KW  - Management, Services, Marketing
ER  -