TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Parameswaran, Ambi M. G.
AU  - Jacob, Isaac
TI  - Strategic brand management: building measuring and managing brand equity
SN  - 9789332542204
U1  - 658.8 
PY  - 2015///
CY  - Noida
PB  - Pearson India Education Services Private Limited
KW  - Technology
KW  - Management, Brand name products Management, Product management, Brand name products
ER  -