TY  - BOOK
AU  - Majumdar, Ramanuj
TI  - Consumer behaviour: insights from indian market
SN  - 9788120339637
U1  - 658.834 
PY  - 2010///
CY  - Delhi
PB  - PHI Learning Private Limited
KW  - Technology
KW  - Management, Consumer behavior, Marketing, Market segmentation
ER  -