TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald E.
TI  - Integrated advertising: promotion, and marketing communications
SN  - 9789332518377
U1  - 659.1 
PY  - 2014///
CY  - New Delhi
PB  - Pearson India Education Services Private LImited
KW  - Technology
KW  - Management, Adervertising, Public relations
ER  -