TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
TI  - Marketing management
SN  - 9788131716830
U1  - 658.8 
PY  - 2009///
CY  - Chennai
PB  - Pearson Education Limited
KW  - Technology
KW  - Management science, Operations research, Operations research--Data processing
ER  -