TY  - BOOK
AU  - Shimp, Terence
AU  - Andrews, Craig
TI  - Advertising Promotion, and other aspects of integrated marketing communications
SN  - 9788131528242
U1  - 658.82 
PY  - 2013///
CY  - New Delhi
PB  - Cengage Learning
KW  - Technology
KW  - Management, Advertising, Marketing, Communication
ER  -