TY  - BOOK
AU  - Jethwaney, Jaishri
AU  - Jain, Shruti
TI  - Advertising management: includes sales promotion
SN  - 9780198074120
U1  - 659.1 
PY  - 2006///
CY  - New Delhi
PB  - Oxford University Press
KW  - Technology
KW  - Management, Advertising, Marketing, Communication
ER  -