TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Jacson, Isaac
AU  - Parrlneswaran, Ambi
TI  - Strategic brand management: building, measuring and managing brand equality
SN  - 9789332542204
U1  - 658.8 
PY  - 2015///
CY  - Delhi
PB  - Pearson
KW  - Technology
KW  - Management, Strategic planning, Branding
ER  -