TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Jacob, Isaac
AU  - Parameswaran, M.G
TI  - Strategic brand management
SN  - 9788131756898
U1  - 658.8 
PY  - 2011///
CY  - Delhi
PB  - Pearson Education
KW  - Technology
KW  - Management, Branding, Product management
ER  -