TY  - BOOK
AU  - Jethwaney, Jaishri
AU  - Jain, Shruti
TI  - Advertising management
SN  - 9780195678437
U1  - 659.1 
PY  - 2006///
CY  - New Delhi
PB  - Oxford University Press
KW  - Technology
KW  - Advertising and Public relations, Management
ER  -