TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
TI  - Marketing management: a south asian perspective
SN  - 9788131702000
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Pearson Education
KW  - Technology
KW  - Management, Marketing, South Asia
ER  -