TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Strickland, A. J.
AU  - Gamble, John E.
TI  - Crafting and executing strategy: the quest for competitive advantage: concepts and cases
SN  - 9780070600898
U1  - 658.401 
PY  - 2006///
CY  - New Delhi
PB  - Tata Mcgraw Hil Publishing Company Ltd.
KW  - Technology
KW  - Management, Strategic planning, Business planning
ER  -