TY  - BOOK
AU  - Shimp, Terence A.
TI  - Integrated marketing communication in advertising and promotion
SN  - 9788131516522
U1  - 659.1 
PY  - 2010///
CY  - Delhi
PB  - Cengage Learning India Private Limited
KW  - Technology
KW  - Advertising and Public relations,Communication, Marketing
ER  -