TY  - BOOK
AU  - Chunawalla, S.A
AU  - Sethia, K.C
TI  - Foundations of advertising: theory and practice
U1  - 659.1 
PY  - 1985///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Technology
KW  - Management, Advertising, Marketing Research
ER  -