TY  - BOOK
AU  - Bennett, Peter D.
AU  - Kassarjian, Harold H.
TI  - Consumer Behavior
SN  - 8120301722
U1  - 658.8 
PY  - 1972///
CY  - New Delhi
PB  - Prentice Hall Of India Private Limited
KW  - Technology
KW  - Management, Motivation research
ER  -