TY  - BOOK
AU  - Ries, AI
AU  - Trout, Jack
TI  - Positioning: the battle for your mind
SN  - 9870071002738
U1  - 658.1 
PY  - 1986///
CY  - New Delhi
PB  - Mcgraw hill book company
KW  - Technology
KW  - Management, Positioning (Advertising)
ER  -