TY  - BOOK
AU  - Banerjee, Mrityunjoy
TI  - Essentials of modern marketing: including marketing in india
SN  - 8120409469
U1  - 658.8 
PY  - 1981///
CY  - New Delhi
PB  - Oxford & IBH Publishing CO. PVT. LTD.
KW  - Technology
KW  - Management, Marketing
ER  -