TY  - BOOK
AU  - Lilien, Gary L.
AU  - Kotler, Philip
AU  - Moorthy, Shridhar K.
TI  - Marketing models
SN  - 9788120314757
U1  - 658.8 
PY  - 1992///
CY  - New delhi
PB  - Prentice Hall Of India Private Limited
KW  - Technology
KW  - Management, Marketing
ER  -