TY  - BOOK
AU  - Reeder, Robert R.
AU  - Brierty, Edward G.
AU  - Reeder, Betty H.
TI  - Industrial marketing: analysis, planning and control
SN  - 8120312457
U1  - 658.8 
PY  - 1991///
CY  - New Delhi
PB  - Prentice hall of india private limited
KW  - Technology
KW  - Management, Industrial marketing
ER  -