TY  - BOOK
AU  - Dasgupta, Vaswar
TI  - Marketing mantra: the real story of direct marketing in india
SN  - 9788120314375
U1  - 658.8 
PY  - 1998///
CY  - New delhi
PB  - Prentice Hall Of India Private Limited
KW  - Technology
KW  - Management, Target marketing
ER  -