TY  - BOOK
AU  - Stone, Merlin
AU  - Bond, Alison
AU  - Davies, Derek
TI  - Direct hit: direct marketing with a winning edge
SN  - 333931521
U1  - 658.8 
PY  - 1995///
CY  - New delhi
PB  - Macmillan India Limited
KW  - Technology
KW  - Management
ER  -