TY  - BOOK
AU  - Dholakia, Nikhilesh
AU  - Bhandari, Labdhi
AU  - Khurana, Rakesh
TI  - Marketing management: cases and concepts
SN  - 333902750
U1  - 658.8 
PY  - 1978///
CY  - New delhi
PB  - Macmillan India Limited
KW  - Technology
KW  - Management, Marketing
ER  -