TY  - BOOK
AU  - Kumar, S. Ramesh
TI  - Marketing nuggets: conceptual dimensions in marketing
SN  - 9788125905387
U1  - 658.8 
PY  - 1998///
CY  - New Delhi
PB  - Vikas publishing house
KW  - Technology
KW  - Management, Branding (Marketing)
ER  -