TY  - BOOK
AU  - Berson, Alex
AU  - Smith, Stephen
TI  - Building data mining applications for crm
SN  - 9780071344449
U1  - 005.7 
PY  - 2000///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd.
KW  - Computer Science
KW  - Computer Programming, Programs and data
ER  -