TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9780070473829
U1  - 659.1 
PY  - 2001///
CY  - New York
PB  - Tata McGraw Hill Education
KW  - Technology
KW  - Advertising and public relations, Promotion
ER  -