TY  - BOOK
AU  - parameswaran, M.G.
TI  - Brand building advertising: concepts and cases
SN  - 9780070474260
U1  - 659.1 
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd.
KW  - Technology
KW  - Management, Brand building, advertising
ER  -