TY  - BOOK
AU  - Anderson, James C.
AU  - Narus, James A.
TI  - Business market management: understanding creating and deliverng valu
SN  - 9788129704603
U1  - 658.8 
PY  - 2004///
CY  - New delhi
PB  - Pearson Education
KW  - Technology
KW  - Management, Industrial marketing
ER  -