TY  - BOOK
AU  - Hair, Joseph F.
AU  - Bush, Robert P.
AU  - Ortinau, David J.
TI  - Marketing research: within a changing information environment
SN  - 9780070494541
U1  - 658.83 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Technology
KW  - Management, Marketing research
ER  -