TY  - BOOK
AU  - Belch, George
AU  - Belch, Mixhael
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9780070582620
U1  - 659.1 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd.
KW  - Technology
KW  - Management, Advertising, marketing communications
ER  -