TY  - BOOK
AU  - Cateora, Philip R.
AU  - Graham, John
TI  - International marketing
SN  - 9780070528963
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw Hill Education
KW  - Technology
KW  - Management, Marketing, Strategies
ER  -