TY  - BOOK
AU  - Lehmann, Donald R.
AU  - Winer, Russell S.
TI  - Product managemnt
SN  - 9780070484009
U1  - 658.5 
PY  - 1994///
CY  - New delhi
PB  - Tata Mcgraw-Hill Publishing Company Limited
KW  - Technology
KW  - Management, Market surveys
ER  -