TY  - BOOK
AU  - Cagan, Jonathan
AU  - Vogel, Craig M.
TI  - Creating breakthrough products: innovation from product planning to program approval
SN  - 9788129704924
U1  - 658.8 
PY  - 2002///
CY  - Delhi
PB  - Pearson Education
KW  - Technology
KW  - Management, Marketing research
ER  -