TY  - BOOK
AU  - Raju, M.S
AU  - Xardel, Dominique
TI  - Consumer behavior: concepts, applications and cases
SN  - 9788125915324
U1  - 658.834 
PY  - 2004///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - Technology
KW  - Management, Consumer Behavior
ER  -