TY  - BOOK
AU  - Chunawalla, S.A.
AU  - Sethia, K.C.
TI  - Foundations of advertising: theory and practice
U1  - 659.1 
PY  - 2006///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Technology
KW  - Management, Marketing research
ER  -