TY  - BOOK
AU  - Best, Roger J.
TI  - Market-based management: strategies for growing customer value and profitability
SN  - 9788120338968
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning Private Limited
KW  - Technology
KW  - Management, Marketing
ER  -